Assignment #5

• Purpose-The purpose of this ad is to show people how fresh Heinz Ketchup is. They have sliced the bottle to make it seem like its tomatoes freshly sliced.
• Audience- The target audience for this ad would be anyone who likes ketchup. They are targeting people who think other brands of ketchup are not fresh and making them try Heinz.
• Genre-I learned in my advertising class 2 years ago that the color red in an advertisement appeals to peoples hunger. So when I saw this ad it stood out a lot. I also learned that white space is good space meaning that there shouldn't be a lot of wording on ads because people wont have time to read it or get bored with it fairly quickly.
• Tone- The tone for this ad is neutral. They state in the ad "No one grows ketchup like Heinz" meaning they make the best ketchup or at least that's what they are trying to advertise.